PowerPoint as learning tool
PowerPoint is the program we love to hate. In the wrong hands, it can create sustained boredom. Used wisely, it’s a get authoring environment.
In one of his first staff meetings after joining IBM, Lou Gerstner flipped off the Powerpoint projector and said, “Let’s just talk about business.” Candor replaced puffery.
Slide after slide of bulleted sentence fragments is an awful thing to endure. If the speaker giving the presentation reads them to you word for word, it makes a bad spectacle even worse. Regardless of these unpleasantries, PowerPoint has become the language of business.
PowerPoint also happens to be learning’s most popular authoring tool. Many software packages enable learning and development leaders to narrate a PowerPoint presentation and upload it to the Web. The problem is that if live lectures are ineffective, prerecorded ones online are going to be even more ineffective. Unfortunately, being a subject-matter expert doesn’t necessarily make someone an expert public speaker. Sadly, many experts think the purpose of a PowerPoint presentation is to expose the audience to content and pure information–as if emotion plays no part in getting a message across.
However, it makes no more sense to blame PowerPoint for boring presentations than to blame fountain pens for forgery.
Steve Denning, the author of several books on storytelling, recalls not being able to get fully engaged into someone’s PowerPoint presentation. He recognized that PowerPoint can be too concrete, and therefore, he abandoned PowerPoint in his own presentations in favor of telling stories. No one missed it. When you hear a powerful story, you internalize it. Your imagination makes it your story, and that’s something that will stick with you.
It makes no more sense to blame PowerPoint for boring prsentations than to blame fountain pens for forgery.
Cliff Atkinson‘s book Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate and Inspire shows how to use Hollywood’s script-writing techniques to focus your ideas, how to use storyboards to establish clarity and how to properly produce the script so that it best engages the audience.
Atkinson recently told me the story of a presentation that made a $250 million difference. Attorney Mark Lanier pled the case against Merck in the first Vioxx-related death trial, brought by the widow of a man who died of a heart attack that she believed was caused by the painkiller. Before preparing his presentation, he read Beyond Bullet Points, and invited Atkinson to Houston to lend a hand in putting his presentation together.
“We used the three-step approach from the book,” Atkinson said. “Then (Lanier’s) flawless delivery took the experience beyond what I imagined possible. He masterfully framed his argument with an even flow of projected images and blended it with personal stories, physical props, a flip chart, a tablet PC, a document projector and a deeply personal connection with his audience.”
Fortune magazine’s coverage of the trial describing Lanier’s presentation said, “The attorney for the plaintiff presented simple and emotional stories that strongly contrasted with Merck’s appeals to colorless reason. Fortune reported that Lanier ‘gave a frighteningly powerful and skillful opening statement. Speaking, without notes and in gloriously plain English, and accompanying nearly every point with imaginative, easily understood (if often hokey) slides and overhead projections, Lanier, a part-time Baptist preacher, took on Merck and its former CEO Ray Gilmartin with merciless, spellbinding savagery.”
Lanier’s technique was persuasive and aimed to get the jurors to believe in his “simple, alluring and emotionally cathartic stories, versus Merck’s appeals to colorless, heavy-going, soporific reason. Lanier is inviting the jurors to join him on a bracing mission to catch a wrongdoer and bring him to justice.” The Texas jury awarded the widow $253.4 million.
You may be thinking, “I don’t have time to do something that elaborate.” Put that in perspective: If you spend months on a complex project, isn’t it worth a few days to wrap up the results into an effective presentation? If you’re using PowerPoint as an authoring system, remember this: A presentation and self-directed learning are two totally different experiences, and the fact that they both may be in PowerPoint doesn’t change that. For compelling presentations, follow the advice in Beyond Bullet Points. And for training that works, follow the tenets of sound instructional design.
Dave Snowden’s story of planning a girl’s birthday party captures the essence of why informal learning trumps corporate claptrap every time:
Imagine organising a birthday party for a group of young children. Would you agree a set of learning objectives with their parents in advance of the party? Would those objectives be aligned with the mission statement for education in the society to which you belong
Would you create a project plan for the party with clear milestones associated with empirical measures of achievement? Would you start the party with a motivational video so that the children did not waste time in play not aligned with the learning objectives? Would you use PowerPoint to demonstrate to the children that their pocket money is linked to achievement of the empirical measures at each milestone? Would you conduct an after action review at the end of the party, update your best practice database and revise standard operation procedures for party management?
No, instead like most parents you would create barriers to prevent certain types of behaviour, you would use attractors (party games, a football, a videotape) to encourage the formation of beneficial largely self organising identities; you would disrupt negative patterns early, to prevent the party becoming chaotic, or necessitating the draconian imposition of authority. At the end of the party you would know whether it had been a success, but you could not define (in other than the most general terms) what that success would look like in advance.
In April 2007, I took part in a panel discussion on The Future of Rapid eLearning Tools. As rapid eLearning (the rapidity is development time, not learning time) had not been on my radar; I approached the topic with beginner’s mind. Usually the approach is to run PowerPoint decks through a software app for display on the web.
How did this approach come about? I trace the genesis back to the late nineties. A training manager who wasn’t going to develop content around a topic from a meeting would make the PowerPoint deck available. Ninety percent had neither sound nor notes. I learn about as much from looking at someone else’s silent PowerPoint presentation as I do from looking at inkblots, yet training directors included this crap in their listings of courses and workshops to bulk up the appearance of what they had to offer.
When is it appropriate to use rapid eLearning development tools? For procedural, how-topics. For things you have to get out the door right away. And I see e-information applications in addition to eLearning. “Information is not instruction,” but sometimes information is all you need.
While no one came out and said it, rapid eLearning can cut the instructional designer out of the process. One member of the audience cautioned against letting the rapid tools fall into the wrong hands. Another said it would be disastrous if content were developed outside of the watchful eye of an instructional designer. It wouldn’t be “real training.” You betcha.
We are learn from one another. In communities. Peer learning. Why deny people tools for formatting and consistency? Clive Shepherd pointed out that this would be a marketing bonanza for the vendors. Get everyone creating content. Millions upon millions of potential customers….
My major ah-ha’s were that Articulate, Adobe Contribute, and Qarbon can play a major role in sharing knowledge and democratizing content. My wish list would include easy assignment of tags. I’d also like to see a content rating system that kicks in automatically. As Wayne Hodgins has said, there’s no excuse not to associate a rating with every scrap of digital content. Another person wanted to be able to pluck (or add) one slide at a time from an existing presentation.
People were concerned about keeping track of swarms of small rapid eLearning chunks. Chris Willis brought up the good old days of Authorware, when everything was right there in one package. Unfortunately, those monoliths were difficult to update and required skilled programmers/designers.
My picture of the future mimics the loose coupling of the web. “Small pieces, loosely bound.” Today’s rapid eLearning tools may evolve into the platform where the small pieces are made.
Slide:ology, Nancy Duarte’s online resources. (Think Al Gore’s eco presentation)
Pecha Kucha Night
Presentations consisting of 20 slides, each shown for 20 seconds
http://www.pecha-kucha.org/
http://en.wikipedia.org/wiki/Pecha_Kucha
http://www.wired.com/techbiz/media/magazine/15-09/st_pechakucha
PowerPoint Karaoke
“The person in front of the room launches into a completely impromptu talk from a PowerPoint slide deck she has never seen before. The results are openly, gleefully absurd.”
http://www.boston.com/bostonglobe/ideas/articles/2008/03/02/slide_show/
http://www.zentrale-intelligenz-agentur.de/powerpointkaraoke.html
PowerPoint Does Rocket Science
(aka Did PowerPoint Crash the Space Shuttle?)
Edward Tufte addresses the question, “Does PowerPoint’s cognitive style affect the quality of engineering analysis?” REQUIRED READING.
http://ur1.ca/0y3
also see: http://www.edwardtufte.com/tufte/books_pp
OSCON 2005 Keynote – Identity 2.0
Dick Hardt’s original rapid-fire visual/spoken presentation, emulated later by many.
http://identity20.com/media/OSCON2005/
The 10/20/30 Rule of PowerPoint
Guy Kawasaki’s advice for pitching VCs via PowerPoint. More about VC pitches than PowerPoint, but the 10/20/30 rule is a good one.
http://blog.guykawasaki.com/2005/12/the_102030_rule.html
Envisioning Emotional Epistemological Information
David Byrne’s PowerPoint Art
http://www.davidbyrne.com/art/eeei/
http://berkeley.edu/news/media/releases/2005/03/08_byrne.shtml
In Defense of PowerPoint
Don Norman’s essay. “… don’t blame the tool for a poorly prepared, poorly presented talk.”
http://www.jnd.org/dn.mss/in_defense_of_p.html















