Digital Ethnography

The videos of Michael Wesch

Michael Wesch is a cultural anthropologist and media ecologist exploring the impacts of new media on human interaction. The Digital Ethnography Working Group is a team of undergraduates exploring human uses of digital technology. Coinciding with the launch of this group, Wesch created a short video, “Web 2.0 … The Machine is Us/ing Us.” Released on YouTube on January 31st 2007, it quickly became the most popular video in the blogosphere and has now been viewed over 3 million times. You must watch this vide

For me, cultural anthropology is a continuous exercise in expanding my mind and my empathy, building primarily from one simple principle: everything is connected. This is true on many levels. First, everything including the environment, technology, economy, social structure, politics, religion, art and more are all interconnected. As I tried to illustrate in the video, this means that a change in one area (such as the way we communicate) can have a profound effect on everything else, including family, love, and our sense of being itself. Second, everything is connected throughout all time, and so as anthropologists we take a very broad view of human history, looking thousands or even millions of years into the past and into the future as well. And finally, all people on the planet are connected. This has always been true environmentally because we share the same planet. Today it is even more true with increasing economic and media globalization.”

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